AgInnovate is based in rural Australia. We are a national agricultural extension, people and culture consultancy, servicing the Australian industries.

Established in 2014, AgInnovate began in Narrogin, WA, filling a gap in the Australian agricultural consultancy market for project managers with a working knowledge of Australian agricultural systems and a passion for communication and change (otherwise known as extension).

We love where we live and we love what we do. We are part of proud farming families, communities and industries.

We love working with people, especially the people involved in Australian agriculture.

Our Expertise

We have a vibrant history and experience in delivering professional development training, extension and communication programs for the agricultural industries.

Our Consultants

Our experienced team is smart and professional. We are known for our strategic thinking, clear communication and innovative ideas. 

Our Commitment to Results

We pride ourselves on our experience in understanding farming and farming families using the science-of-farming and farming systems approaches when delivering our quality training programs, extension projects and running regional events.


The AgInnovate Team

Our regionally based consultants have a passion for sharing their experience and knowledge in assisting clients in making their on-farm decisions. 


Danielle Lannin England

Danielle is passionate about ‘people in agriculture’. She has spent 20 years delivering tailored strategic people and culture solutions to project teams, farm businesses and grower groups. This has included workshops and training days creating solutions for on-farm communication and team building, strategic business planning and people solutions.

Her work has included strategic business development, industry and enterprise strategic planning, agricultural extension and communication, and project design and management. This has included working with Australia’s leading grower and industry groups, research organisations and farm businesses to optimise mixed farming profitability and productivity. 

Danielle has been listed in the Emerald 2014 100 Women in Australian Agribusiness and was the 2013 Western Australian RIRDC Rural Woman of the Year. Both these awards recognise her outstanding leadership and passion for the Australian agricultural industry.

She is based at Keilira, where she is involved in a broadacre grains and Merino wool farming business with her husband Jonathan and his family. 

Danielle studied her Bachelor of Agribusiness Marketing (Curtin University) and has a Graduate Certificate in Rural Systems Management (Queensland University). She has completed a Diploma in Project Management and is a graduate member of the Australian Institute of Company Directors. She is currently completing her Master of Business Administration (MBA) with the Australian Institute of Management.

Rebecca Wallis

Rebecca is experienced in agricultural extension and has a passion for working with farmers to understand how they make decisions on farm and what their adoption challenges are. She also has keen interest in stakeholder engagement, project management, monitoring and social research in agricultural and rural communities. 

Rebecca is farming with her husband and young son, north of Dalwallinu in WA’s Northern Wheatbelt. 
She currently undertakes a part time role as Development and Support Officer for the Liebe Group. Rebecca has been involved in the delivery of various other projects and programs including, WA Project Coordinator for MLA Profitable Grazing Systems, External Relationships Review (DPIRD), feasibility research for new industries and products, new technologies in livestock industries and more.

During her career Rebecca has worked with the Grower Group Alliance (managing state-wide services and providing support for not-for-profit grower groups), and Department of Primary Industries and Regional Development (in both strategy/governance and research roles).

Rebecca has a Bachelor of Science (Animal Science) with first class honours from the University of Western Australia and is a member for the Australasian Pacific Extension Network.


Paige Cross

Paige is the operations manager for AgInnovate, a national people and culture consultancy servicing the Australian agricultural industries.


Paige is based in Adelaide, South Australia returning to her home state after a 20 year career in the finance, government and healthcare sectors across the Eastern states of Australia.  With this first-hand experience through multiple industries, Paige is well placed to work with a diverse range of stakeholders.  Her strengths are communication, stakeholder engagement, financial acumen and the ability to understand business and project requirements to ensure successful outcomes. 


Having grown up in regional South Australia on a sheep and grain farm, Paige has worked with many businesses throughout regional Victoria and South Australia, focusing on ensuring strong engagement and relationships with other business stakeholders and understanding each of the stakeholders role moving forward.  Paige immensely enjoys working on projects that add value to regional communities and the agriculture sector in particular.


Paige has a Bachelor of Applied Science (Agronomy), a Cert IV in Frontline Management and a Cert IV in Training and Facilitation.