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Based in rural Australia and established in 2014, AgInnovate is a national agricultural consultancy. Our expert team is smart and professional, with strong networks and decades of experience in farm management consultancy, corporate training, and project management in Australia’s agricultural industries. 

We love what we do and where we live. Our team members are part of proud agricultural communities, industries, businesses, and families. AgInnovate consultants share a passion for the future of agriculture and bring to the table a range of tools and strategies to make change easier across industries, and inside family farming businesses. Our strategic thinking, clear communication and innovative ideas make us the ideal partner in your next farm business or industry project. 

Our Purpose

We support agribusiness to flourish.

Our Mission

We work in partnership with agribusiness, to provide professional development, project management and advisory services to build capacity and resilience.

Our Vision

We are leaders in building and maintaining a resilient and equitable agribusiness, globally.

Our Values








The AgInnovate Team

Our regionally based team of consultants share a passion for the future of agriculture and bring a range of tools and strategies to the table, making change easier.

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Danielle Lannin England

Danielle England has over 20 years’ experience in facilitating farmer learning groups, industry meetings and strategic planning across Australia to optimise mixed farming profitability and productivity. She is a nationally recognised trainer in farm decision making, communication, group dynamics, conflict resolution, facilitation, and change management. 


Originally from Western Australia, Danielle is now based in the Southeast of South Australia, where she is involved in a broadacre grains and Merino wool farming business with her husband Jonathan and and daughter Georgia. Danielle loves swimming competitively in her spare time. 

Danielle has been listed in the Emerald 2014 100 Women in Australian Agribusiness and was WA’s AgriFutures Rural Woman of the Year in 2013. Both these awards recognise her outstanding leadership and passion for the Australian agricultural industry.

Danielle studied her Bachelor of Agribusiness Marketing from Curtin University and has a Graduate Certificate in Rural Systems Management from Queensland University. She has completed a Diploma in Project Management and is a graduate member of the Australian Institute of Company Directors. She is currently completing her Master of Business Administration (MBA) with the Australian Institute of Management.

Jonathan England is a recognised leader in Australian sheep production systems. Over a nine-year period in the Department of Agriculture WA, he led a range of regional, national and international projects, and played a major role in the development of Lifetime Ewe Management. Jonathan also led the research and adoption of grazing crops in WA and was involved in the establishment of sheep meat value chains into international markets. 

Today Jonathan farms with wife Danielle and daughter Georgina at Keilira (via Kingston SE), as well as providing on-farm consulting services to clients across Australia. He is an ‘early-adopter’ of on-farm technology and enjoys the fact it allows farmers to access information more easily. He manages AgInnovate’s on-farm livestock and farm data technology implementation program (eIDs and online mapping tools) and has good contacts with most of the technology suppliers, making technology adoption easy and hassle-free. 

Jonathan has a degree in Agricultural Science from Waite Campus, University of Adelaide, an extensive knowledge of the sheep industry, and the capability to deliver sheep information to groups and individuals alike. 

Jonathan England
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Jessie Daniel

Jessie Daniel is a country girl, born and raised in the Southeast of South Australia where her involvement in agriculture began. She joins the AgInnovate as a project officer intern. Excellent communication, organisational and people relation skills make her a fantastic support asset to deliver on industry projects.


Based in Adelaide, Jessie loves spending her spare time outdoors, camping, knee boarding, swimming or playing netball.


Jessie has a Bachelor of Science (Animal Science) from the University of Adelaide and has focused on her passion for livestock management, health, breeding, genetics and nutrition. She participated in the Intercollegiate Meat Judging Conference where she learned more about the red meat supply chain, including market drivers and industry challenges.

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